The inbox is a crowded marketplace. The fundamental challenge when designing a look and feel for your email communications is to create a message that cannot be ignored.
Plus Three has a proven track record of successful and profitable email design. Having delivered over 2 billion emails for our clients, we know from empirical click-through data which layout and design elements work best for newsletters, activist appeals, and fundraising appeals. By extension, we reinforce the brand of your organization and drive recurring traffic to your website, boosting your click-through rates, activism, and total dollars raised.
Good email design is essential to your advocacy and fundraising success. Let us show you how we can update your look.
California Organization of Police and Sheriffs
Our new email template for the California Organization of Police Sheriffs (COPS) updates the labor union's traditional brand for the online world. Bright, bold colors and graphics communicate key points and draw the audience in.
John Edwards for President
John Edwards' charisma and gravity shine through in the featured photograph, giving immediate intimacy and a personal touch to this email communication. These personal traits are supported by a warm and inviting color scheme, aimed at building a connection with the audience.
DCCC
Sometimes, the hardest thing is communicating exactly what actions you want your audience to take. This Plus Three designed email uses bright colors, bold buttons, and plenty of white space to show recipients exactly how they can play their part on Election Day.
People For the American Way
Designing an effective organizational newsletter can be the toughest challenge in online marketing. Knowing that people will want to read more about people they identify with, we kept the focus of Young People For's monthly bulletin squarely on the college-age YP4 fellows. Each section was designed to highlight photos and stories of the real-world results achieved by YP4 participants.
Council for a Livable World
Council for a Livable World straddles the worlds of the peace movement and the foreign policy establishment. Their clean, crisp email design communicates their professional credentials at a glance and lends authority to their activist message.